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New Product

The all new Natural Rewards Dog Treats are built from the inside out for healthy, happy pets. All of the ingredients found in Natural Rewards are sourced from the USA and produced in a Human Food Grade facility. All treats feature Chicken as the first ingredient, Non-GMO, Gluten Free, Grain Free, No Preservatives and fortified with the same scientifically proven ingredients found in Prudence Supplements.


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Featured Product

Prudence - Ultimate Hip & Joint - Daily is aimed to benefit active lifestyle dogs in need of routine hip & joint care. Active dogs experience normal wear and tear on joints and cartilage. Glucosamine HCL and Chondroitin Sulfate are beneficial for active or large breeds prone to hip ailments. Egg Proteoglycan Matrix, known as NEM(TM), is key to the proper maintenance of the hip and joints in any dog and can only be found in Prudence products.

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Explore Prudence

How did the company known for award winning cat toys and safety products move into the supplement industry? All of the Bergan team members have pets in their lives. Like most pet owners we wanted our pets to remain healthy, active and live a fuller longer life. In order to promote our active lifestyle mission we needed to tackle the inside of our pets too; not just the outside.


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